Fractl. AI Visibility
45 pages · Webinar with Software Finder
Fractl Webinar · Presented with Software Finder

How To Improve Your Brand’s AI Visibility

Stop falling for AI visibility vanity metrics. This research-backed playbook shows where AI recommendations actually come from — and how to use earned media, community, and evidence-rich content to become the brand AI connects to your category.

Kelsey Libert, Co-Founder, Fractl | Fractl Agents

Webinar cover: How To Improve Your Brand's AI Visibility — three original research studies on what AI engines actually recommend, where recommendations come from, and how much buyers trust them

Part I

  1. 01Part I: Stop Falling for AI Visibility Vanity Metrics
  2. 02The Physics of Search Have Shifted: From PageRank to Entity Authority
  3. 03“Entity Synthesis” Occurs Across Two Systems
  4. 04“AI Visibility” Scores Are an Expensive Illusion
  5. 05Where Content Budget Goes to Die: Knowing You Exist vs. Recommending You
  6. 06The Volatility of Phrasing
  7. 07The Repeat-Run Volatility Rule
  8. 08A Singular “AI Visibility Check” Is Noise
  9. 09If You’re Not in the 5–9 Links AI Pulls During Live Search, You Are Dead

Part II

  1. 10Part II: How To Improve Your Brand’s AI Visibility
  2. 1176% of the Sources AI Cites Come From Outside Google’s Top 10
  3. 12Useful Brands Are Beating Famous Brands
  4. 13Review Platforms Account for 1 in 5 Software Citations
  5. 14Fractl Agents: AI Visibility Check
  6. 15Fractl Agents: AI Citation Targets — Identify Your AI Citation Link Gaps
  7. 16You’re Actually Competing for a Noun Phrase

Social Media

  1. 17How Social Media Influences AI Visibility
  2. 18Build Where There’s Community
  3. 19Fractl Agents: Reddit Mention Radar
  4. 20Fractl Agents: Short-Form Video + Analysis

Earned Media

  1. 21How Earned Media Influences AI Visibility
  2. 22Your Future Brand Visibility Depends On Two Things
  3. 23Large-Scale, Unbiased Data Studies Prove Brand Mentions Drive AI Visibility
  4. 24Become the Brand AI Connects to Your Category by Establishing Your Distribution Moat
  5. 25Audience Affinity Beats Raw Traffic in Earned Media
  6. 26Durable and Real-Time Citations Require a Balanced Citation Portfolio
  7. 27Fractl’s Earned Media Strategy: Become a Source Publishers Trust
  8. 28Play 1: Leverage Your Leaders as Subject-Matter Experts
  9. 29Play 2: Run Surveys for Exclusive Data
  10. 30Play 3: Analyze Government Datasets
  11. 31Play 4: Use Search Volume Data
  12. 32Play 5: Create Interactive Tools

Your Site

  1. 33How Your Site Influences AI Visibility
  2. 34Only 17% of Software Recommendations Cited the Brand’s Own Site
  3. 35Turn Your Blog Into AI’s Source of Truth for Your Industry
  4. 36Format That Wins: Data-Backed Guides
  5. 37Format That Wins: Industry FAQs
  6. 38Format That Wins: Competitor Comparisons
  7. 39Fractl Research: “What AI Actually Recommends”
  8. 40AI Citations Are Won by Ranking for Multiple Fan-Out Queries

Risk & Action

  1. 41Your Next PR Crisis May Start With an AI Answer
  2. 42Fractl Agents: Hallucination Audit
  3. 43Turn Today’s AI Visibility Playbook Into Action
  4. 44AI Rewards Brand Equity. You Create It.
  5. 45Thank You