Part II

Useful Brands Are Beating Famous Brands

Category leaders don’t own AI recommendations. The #1 software brand captures just 4.7% of them.

4.7%

share of AI recommendations captured by the #1 software brand

The recommendation set is wide open: brands that are demonstrably useful — well-reviewed, well-documented, well-discussed — beat brands that are merely famous.

Infographic: being useful beats being famous — top five brands combined capture 14.9%, the challenger opportunity is 85.1% — 85.1% of software recommendations go beyond the top five brands — across 11,573 AI answers.

Bar chart: top five brands combined 15% vs 85% brands outside the top five — Share of recommendations, all industries: category leaders captured 2–8% depending on the industry.

Source: Fractl research: “What AI Actually Recommends”