“AI Visibility” Scores Are an Expensive Illusion

Most AI visibility vendors sell a vanity metric: “corpus footprint” — how many times your brand is written about on the web.

• Being written about is not the same as being recommended.
• A big footprint tells you AI knows you exist — not that AI will put you in front of a buyer.
• Scores built on mention counts can look impressive while your brand never appears in an actual answer.