Earned Media

Play 1: Leverage Your Leaders as Subject-Matter Experts

One of the fastest ways to create entity authority is to put your leaders forward as subject-matter experts — not because every executive needs to become an influencer, but because their real-world experience is something AI cannot synthesize from scratch.

Turn that expertise into:

Bylines and expert guides
Quotes and research commentary
Webinars and podcasts
Data-backed points of view

GOBankingRates article quoting Payless Power CEO Brandon Young on electric bills — GOBankingRates: “Why Your Electric Bill Could Spike.”

Headline: 6 ways to heat your home when the power is out — HVAC pros reveal life-saving methods — Homes & Gardens: expert commentary placement.

Article excerpt quoting Payless Power CEO on insulating your house — CEO quoted as the subject-matter expert.

Headline: 7 energy bill tricks people use to cut home costs — we asked pros if any are worth trying — The Spruce: pros weigh in on energy-bill tricks.