Earned Media
Fractl’s Earned Media Strategy: Become a Source Publishers Trust
Journalists actively ask to stay on Fractl’s list. That’s what happens when you pitch research they can use — not advertorial they have to fend off.
3 Keys to Success
- Don’t promote advertorial content. Publishers smell it instantly.
- Distill the actionable insights for their audience. Do the editorial work for them.
- Focus on “the exclusive.” Give them data no one else has.
What Journalists Say Back
“The survey and findings are great. If you do more of these, please put me on a list. Fascinating.”
“I’m interested in receiving future studies.”
“This is interesting! If you have a media list, I would love it if you could add me.”
“Thanks for these stats, I think it’ll make an interesting feature!”
“I’m always on the lookout for these types of studies!”
“Please add me to your media list for future research.”
