Risk & Action

Your Next PR Crisis May Start With an AI Answer

AI doesn’t just recommend brands — it makes claims about them. Hallucinated pricing, outdated policies, or misattributed controversies can reach buyers at scale before your team ever sees them.

Monitoring what AI says about your brand is now part of reputation management — not an optional extra.

Stat graphic: 27% exposure level and 24% blind spot for AI hallucinations about brands — The exposure: AI confidently states false or unverifiable claims about brands — and most teams aren’t watching.

Source: Fractl + Search Engine Land research — frac.tl/ai-statistics