Earned Media

How Earned Media Influences AI Visibility

Earned media is the engine of entity authority. This section covers the evidence that brand mentions drive AI visibility — and five research-backed plays for earning them at scale.

  • Why your future visibility depends on expertise depth and mention breadth.
  • The large-scale data proving mentions move AI recommendations.
  • How to build a distribution moat with the right mix of publishers.
  • Five content plays that make publishers cite you.
Collage: how earned media influences AI visibility