Part II: How To Improve Your Brand’s AI Visibility

Based on research, not groupthink. Part II lays out where AI recommendations actually come from — and the specific levers across third-party platforms, social media, earned media, and your own site that move your brand into the answer.

• Where AI’s citations really come from (hint: mostly outside Google’s top 10).
• How social platforms like Reddit and YouTube shape recommendations.
• How earned media builds the entity authority AI rewards.
• How to structure your own site to be citable evidence.