Earned Media

Play 3: Analyze Government Datasets

Government datasets offer a wealth of free, authoritative data — a ready-made foundation for citable research.

Analyze trends by:

State, city, or region
Industry, income level, or occupation
Weather patterns and safety risk
Consumer behavior — and more

TIME article citing a Payless Power report on summer electricity costs — TIME: report found households paid ~$784 for summer electricity, up 6%.

Headline: the 5 big reasons why electricity bills are so high right now — Climate/energy coverage built on public utility data.

CW33 news segment: Texas metros rank for electricity grid stress as demand rises — Local TV: the 2026 Texas Summer Power Index ranked 26 metros.