Earned Media

Play 5: Create Interactive Tools

Interactive tools are one of the most defensible content formats in the AI era — and incredible evergreen link magnets. That matters for engagement, lead generation, and authority.

Example: for ADT, Fractl used government data to help people navigate one of the most stressful parts of relocating — understanding the safety of neighborhoods they might move to.

5,000+

links earned by the page, almost a decade later

6,000+

visits per month it still drives today

ADT interactive crime rate map showing neighborhood safety data — ADT’s crime-rate map: government data turned into an interactive tool for people relocating.

Ahrefs chart of the page's organic traffic and referring domains over time — Still compounding: organic traffic and referring domains, years later.

Ahrefs panel: DR 77, 5.6K backlinks, 324 referring domains, 6.3K organic traffic — The page’s backlink profile and organic footprint today.