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Fractl Research: “What AI Actually Recommends”

The findings throughout this deck draw on Fractl’s original research into the citation pool behind AI recommendations — which sources get cited, which brands get recommended, and how volatile those answers are across engines, runs, and phrasings.

Slide: when a vendor becomes the review site — 3% of all citations in the AI-tools vertical are Zapier alone — When a vendor becomes the review site: Zapier alone accounts for 3% of all citations in the AI-tools vertical — build the hub, not just the product page.

Source: Fractl research: “What AI Actually Recommends”